Target Audience
My target audience is focused on stay at home Mom’s who love to participate in activities with their kids and have the financial means to spend money on various family memberships to attractions such as the zoo, museums, and aquariums. These Mom’s like to be prepared and need to know how to dress their kids, what items to pack, and where they should plan to go. They like to provide experiences for their kids whether they are taking them to the park, the library, or a museum and each experience calls for different preparation. They are primarily between the ages of 25-35 and have young children between the ages of newborn and 12 years old. Most of the target audience will be used to making decisions based on the weather, but it is an important part of their planning process.
Personas
Chelsey
- Age:35
- Education:Bachelors degree
- Family: Married with 6 kids ages baby to 12
- Profession & Income:Stay at hom Mom with husband's income of $250,000
- Expected Website use:Checks the weather from a computer when planning our her week. Confirms the weather on a mobile device in the morning before getting everyone ready for the day.
Aubrey
- Age:28
- Education:Bachelors degree
- Family: Married with 2 kids ages baby to 12
- Profession & Income:Stay at hom Mom with husband's income of $150,000
- Expected Website use:Checks the weather on her phone at nights so she is prepared for the next days events.
5 Scenarios
- Summer is almost over and I want to take the kids to the pool before it closes. Which day will have the best weather?
- There are new baby pandas at the zoo and I want to invite some friends to join us on a day that isn’t too hot.
- I am helping my kids get dressed for school and need to know what the weather is today to know if they will have indoor or outdoor recess.
- Should we keep our plans to go to the park or should we change them and go to the library instead?
- Do I need to bring sunscreen, hats, and extra water or should I bring everyone a jacket for our outing today.